Digital marketing strategy has come a long way over the past few years, the extent to which most companies still don’t comprehend. About 263 million American consumers now go online to do their shopping. This means you must establish online visibility if you’re to remain competitive.
Google business profiles are a powerful way to raise your profile. Yet many businesses make common mistakes while setting these up that undo their efforts.
Here’s our guide to avoiding common google business profile mistakes.
1. Choosing the Wrong Category for Your Business
The category you choose should be based on what your business does, not what you offer. For example, if you’re a restaurant that serves American food, your category should be “American restaurant” not just “restaurant.”
Failing to choose the right category can make it harder for customers to find your business, and can make your business appear less relevant.
2. Not Optimizing Your Profile Photo
Not optimizing your profile photo is not investing enough time in choosing your profile photo. This is the first image potential customers will see when they find your business on Google, so it’s important to make a good impression.
Avoid using a low-quality or generic photo as your profile photo – instead, choose a high-resolution image that accurately represents your business.
3. Not Writing a Compelling Description
Creating google business profiles provide potential customers with valuable information about your business, including your hours, location, and contact information. But, many businesses make the mistake of not writing a compelling description, which can be a turn-off for potential customers.
Here are some tips for writing an effective description for your Google Business profile:
- Keep it short and to the point
- Use keyword-rich language to describe what your business does
- Highlight your unique selling points
- Use positive and enthusiastic language
By following these tips, you can ensure that your Google business profile provides potential customers with the information they need to know about your business. In this article, you’ll understand what other steps you need to make.
4. Not Including Business Hours
This is a crucial piece of information that potential customers will be looking for, and not having it readily available can cost you business. Additionally, be sure to double-check your business hours for accuracy, as listing incorrect hours can also be detrimental.
5. Not Constantly Updating Your Information
This can lead to outdated information displayed to potential customers, which can reflect on your business. Customer reviews are also an important part of your business profile, and if you don’t check and respond to them, it can give the impression that you don’t care about your customers’ feedback.
To avoid these common mistakes, be sure to regularly check and update your business profile information, and actively monitor and respond to customer reviews.
6. Not Including a Call-To-Action
Your call to action should be clear and concise, and it should be prominent on your page. It is essential in any marketing material, and your business profile is no exception. Without it, potential customers are left wondering what they should do next.
Include a clear call to action on your business profile, such as “contact us today for a free consultation,” or “visit our website to learn more.”
Pay Attention to Common Google Business Profile Mistakes
If you’re not careful, it’s easy to make mistakes when creating your Google Business Profile. Avoid common google business profile mistakes by paying attention to the mistakes above. Taking the time to create a strong business profile will pay off in the long run.
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