eCommerce fashion is on the rise. We offer 12 tips for fashion retailers that will help them keep up with current trends and grow their online fashion business.
1. The customer experience is the most important thing
Get to know your customers. Help them find the right product for them as quickly and easily as possible. Your fashion eCommerce store should be simple to navigate. You should only need to click a few buttons to access a product.
Provide smooth and easy returns/delivery
It is important that packages can be delivered and returned easily. It should be simple enough to deliver and return packages. This will likely result in no purchase.
Customer service
Customer service is not an asset for your eCommerce fashion business. It is a requirement when your business goes online.
Offer different payment methods
You will be more appealing to a wider audience if you offer more payment options. You will get more money if people are able to pay you easily.
2. Email marketing
Successful brands place customers at the centre of their fashion email marketing. Send personalised emails to build a lasting relationship with customers.
Inspire your customers and increase sales
You can make your customers’ behaviour on your website more useful to help you send them relevant product recommendations. This will increase your conversion rate, CTR, and revenue by double digits.
Relevance on-the-fly
You can get the most personalized products by generating the recommendations as soon as the user opens an email.
Personalise your newsletters
Personalised email product recommendations can be a great way to increase relevance. They are based on the user’s individual behaviours, such as what products they have viewed and purchased.
In your transactional emails, include recommendations
You can encourage further engagement by including a block with attractive product recommendations to your ‘order confirmations’ and ‘abandoned hamper’ emails.
3. Customer reviews
Online shoppers conduct research about the product before purchasing it. It is important to read reviews, ratings and user experiences before making a purchase decision.
You will receive more honest feedback from customers if you ask them for it and then show that you have received it. Both the good and the bad. You can take the feedback and improve your performance. You have two options: you can accept the feedback and make more sales, or you can ignore it and get less feedback.
4. Optimise your eCommerce SEO
Did you know that 44% people begin their online shopping journey by searching Google?
High-quality content is a great way to increase traffic and improve your Google Search ranking. You need to search for keywords people are searching for and then choose high-value keywords. Finally, you should publish content that Google searchers desire.
Search for the right keyword
Keyword research refers to the search for words people use on Google or other search engines.
Search volume
Search volume refers to the number of people who search for a particular keyword in a given period. A keyword is a term that a potential customer uses to search for information, products, or services.
Relevance
Next, you need to determine if the keyword is relevant. It should be relevant to the product being sold. The keywords should be as close as possible to the product.
5. Artificial intelligence can be used to improve product recommendations
Promoting complete looks is important. You can suggest other products that will complement the purchase. You could suggest a nice shirt that goes with the jeans the customer has added to their shopping basket.
These recommendations can be personalized based on the items the visitor has purchased, clicked, or made, as well as on the purchases of other customers.
6. Marketing to Influencers
Influencers are able to boost your brand, increase sales, and reach your target audience in a way never before possible. This is what will determine your eCommerce conversion rate. You can hire models and influencers for your product marketing, you can hire them from here- Platinum Promotions, they have best models
It is nearly impossible to keep track of everything and manage your merchandising in real time. Automated merchandising must be highly automated and respond to the influence. Your sales will increase the more relevant your products.
