27% of social media users open their apps right when they wake up. That’s a lot of people you’re missing out on if your marketing strategies are optimized for digital and social platforms.
Your product could be the first thing these users see in their day. That’s powerful! But for that to happen, you need to know what platforms they’re on and what’s getting consumer attention in 2022.
We don’t have all the answers, but we’re helping you get started with the digital marketing tips below.
Have Experts Review Products on Tiktok
In the beginning, Tiktok got a bad rap for only being popular with generation Z (those born from 1997-2010), but that’s no longer true. Around half of the apps’ users are older than Generation Z, mostly Millenials (1981-1996) and a smattering of Generation X (1965-1980).
Product reviews are a large category on Tiktok, from things like “Amazon products you didn’t know you needed” to “A dermatologists rates products at Target.” If you sell healthcare or skincare products, you want to capitalize on the last one. Use hashtags like #dermatologistreacts or #skincare to find influencers in those areas.
Many are open to product sponsorships and have links in their bio you can visit to get in contact. Yes – viewers will be notified that you sponsored a post, but it’s still a great way to expand your audience.
Brag About Yourself a Little
There are two things that millennials are willing to spend extra money on: products that give back and those that have sustainable ingredients. In fact, 60 plus percent of consumers are willing to spend more on a product if it’s sustainable.
Sustainability isn’t the only cause consumers care about, though. If the Gen Z attack on Kellog taught us anything, it’s that people want to know workers are being treated fairly. If your products are priced higher because they’re sustainable, you use organic ingredients, or because you pay your employees well, let people know that!
Not to be too Tiktok heavy, but “pack an order with me” is another Tiktok trend that businesses can use to showcase their employees and how well they’re treated. Plus, it adds a personal flair to your business.
Show Clients Why They Need You
Are you experiencing high click rates on your website but low purchase rates? Maybe your clients know about your product, but they don’t think it’s made for/applies to them.
Part of your content, maybe 10 – 20%, should be showing your audience why they need your products. Be authoritative. Do Instagram Lives or medical marketing video production shoots with doctors who specialize in your area.
Use SEO Searches to Your Advantage
Let’s say you run a business that focuses on podiatry. Some of your keywords should be centered around clients who have just found out they have a need in that space. For example, “how to know if you have plantar fascitis” or “why do my feet hurt all the time.”
These are great keyword-based marketing strategies to use in blog posts and a chance for you to provide informational content to your viewers.
Digital Marketing Tips for the Healthcare Industry
It’s 2022. Most people know that there are services available to them, so it’s time to change the percentage of your content marketing. Of course, you should still work on customer recognition and exposure, but don’t forget to teach customers why you’re such a good fit for their needs.
You’re going to have to embrace new platforms, like Tiktok, to really get the best results from these digital marketing tips. Don’t be scared. Just jump in!
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