When it comes to users with disabilities are unable to access websites without overlay features. For instance, blind users or people with visual impairments need screen reader technologies to understand your site’s content. If your website does not have an overlay, these users will visit your site, find it useless, and go to a competitor site with an overlay. The next time they wish to make a purchase or get information, they will never come back to your site. They will do directly to the competitor site, and this causes you to lose a valuable and loyal customer.
The need for an accessibility overlay
In the above case, if your site does not have the advantages of screen reader technology, users with disabilities will not be able to understand the content of the site, and they will be forced to use other communication methods like social media channels and email. This works in most cases; however, sometimes, it does not give them the information they seek clarity, leading to miscommunication or ambiguity.
With the help of an accessibility overlay, blind users or users with low vision will be given screen reader technology to help them know what the content of the site says. The text is read aloud to them, which gives them the chance to interact with the site efficiently. When you add an overlay tool to your site, you are able to witness a boost in sales and traffic. More and more people with disabilities will choose your site as it invokes credibility and trust. There may be a case where only blind users access your site; however, for you, it will be a boon, as they are the ones that are loyal and keep on coming back to your site to make their purchases online.
Installing the accessibility tool for your site
When you have decided to use an accessibility overlay for your website, you will find it does not need too much work. The tool is generally in the form of a widget or a plugin that can be installed conveniently. It does hamper the fundamental site code and never makes changes to the source code when the content is scanned for accessibility issues. This is why overlay tools are very popular, as they invoke a lot of trust in business owners.
Budget-friendly for every business
Another advantage of an accessibility overlay is that it is cost-effective and budget-friendly. This means small business owners do not have to hire developers for manual adherence to laws and regulations that have been laid down for accessibility. With the help of a good quality overlay tool, they are able to help users have an enjoyable experience when they visit their site.
By catering to everyone online, you are able to boost web accessibility and set a good example as a leading website on search engines like Google as well. These search engines give preferences to accessible websites, which, in turn, helps them enjoy better page ranks with success!
