If your business is ready to sell its services internationally, then it is time to upgrade the SEO to international SEO. Since you’ll be dealing with many countries where multiple languages, multiple services will be used, it becomes easy for newbies to get tied up in knots.
Therefore, you must hire an experienced agency to cater to your international SEO needs. Fortunately, Digital Marketing Agency has professionals who can handle this huge responsibility and help you achieve your objective of selling internationally.
But today, we will focus on some international SEO strategies used by professionals. We will also discuss how you can benefit from these strategies and increase your sales.
What is international SEO?
The process of organizing and optimizing the web pages and websites that will allow the search engine to recognize the specific country you’re targeting, with each user’s specific content and language in the desired location, is done by international SEO.
Using international SEO is similar to SEO for small and medium businesses, which target several locations because they want to sell their products in several towns, cities and states.
Strategies used by international SEO agencies
Following are the approaches utilized by agencies to reach international clients.
1- Through proper content marketing
An appropriately targeting connection will help the website get web pages to rank internationally. The process is simple; you will generate high-quality content, generate leads from it and then promote them with SEO.
Businesses that work online benefit the most as they can take care of the content and SEO and be done with it. At the same time, businesses that need to sell their services find it a bit difficult to encounter the added expense of shipping and delivery.
2- Single TLD site
In some businesses, one might see they are already doing well with international search results. They need not figure out extensive international SEO needs. The business involved is a niche business.
For example, a company that sells safety harnesses in New Zealand works better without international SEO. They have a good ranking among several English-speaking countries. Since they do well without international SEO, it makes sense for them to stick to the regular SEO rather than using international SEO, complicating the process.
3- Geotargeting and subfolders
For businesses that need to focus on country-specific content, the simplest choice would be to create localized sub-directories on your website. You’d need to then geotag these sub-directories with the help of Google Search Console.
Once you do this, the client will visit the website and see the content as per their country and language. Since you’re working on your existing site, you need not worry about starting a new website from scratch. The sub-directories also inherit the authority from the parent domain. Since you only have one site to promote, it makes your task easier.
4- Choosing country-specific domains
The team achieves this objective in the following ways. They use country-code top-level domains (ccTLDs) or a subdomain on a TLD.
For example, they can choose the URL to be uk.nameofthebusiness.com for a UK site or de.nameofthebusiness.com for Germany. The next option is to choose nameofthebuseinss.com for the USA, nameofthebusiness.co.uk for the UK and nameofthebusiness.de for Germany.
Both these approaches help the business create local web hosting and build clear location signals. They need to have country-specific URLs that help people understand which country’s link they have opened.
Using any of these two methods is advisable, and they can be considered when entering a strong and competitive international market.
Final thoughts
These were some common strategies used by international SEO agencies. Which one is a part of your marketing campaign? Do write to us and let us know.
